Contemporary cases in consumer behavior

Blackwell, Roger D.; Engel, James F.; Talarzyk, W. Wayne

Contemporary cases in consumer behavior

1977

Blackwell, Roger D. | Engel, James F. | Talarzyk, W. Wayne

Abstract: This casebook is intended to present various organizations' struggle for survival and growth for the student of organization management. Emphasis is on the use of research data for managerial decisions, study of short cases are based on profit-oriented business firms. Topics include consumer behavior, family influences on consumer behavior; consumer perceptions, learning, attitudes and decision making; innovations; postpurchase behavior and consumerism; and marketing strategy.

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AGROVOC Keywords

decision making

Bibliographic information

Published in

Dryden Press publications in marketing : Consumer behavior and marketing research

Contemporary cases in consumer behavior

Publisher

Dryden Press

Pagination

xviii, 407 pages : illustrations ; 23 cm

Other Subjects

Consumer behavior; Attitudes and opinions; Marketing research

Language

English

Format

print, unmediated, volume

Note

Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk.

Includes bibliographical references.

ISBN

0030169615, 9780030169618

Type

Bibliography; Book; Monograph; Case Study; Monograph; Book; Text

In AGRIS since: 2024-02-27

Modification date: 2025-07-19

Format: MODS

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Contemporary cases in consumer behavior

1977

AGROVOC Keywords

Bibliographic information