Socio-economic characteristics and attitudes of wild olive oil producers from Lun, Croatia, towards labelling with geographical origin
2018
Cagalj, M. | Klepo, T.
Wild olives (genuinely wild and feral), besides the general characteristics of species, are significantly characterized by higher genetic diversity and have better adaptation to different ecological conditions. Moreover, their morphological and agronomic characteristics as well as characteristics of oils obtained from different wild olive populations all over the Mediterranean show great variability. In general, oil from wild olives is categorized as extra virgin olive oil that possesses specific aromas. In Croatia, one of the most original populations of wild olive trees is located on the island of Pag, in a place called Lun. Today, this wild olive forest is the basis of local tourism and significantly affects local incomes. The aim of this research was to determine, via a half-structured questionnaire, the socio-economic and production characteristics of olive oil producers from Lun, and their attitudes towards protection with protected geographical indications (PGI). The results revealed that producers have an average of 204 olive trees, of which an average of 83 are wild olives. Our results indicate that all producers were familiar with the concept of the PGI label and they support its use to protect olive oil. In addition, all producers were aware of the importance of PGI for product recognition, creating a cross-border brand based on quality and historical heritage, and increasing revenue.
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