Assessing the Success of “Cocoa na Chocolate” Musical Intervention in Mobilizing the Youth for Agriculture in Oyo State, Southwestern Nigeria
2018
Badiru, Idris Olabode | Akande, Temitope Ibiwumi
The study assessed the success of “Cocoa na Chocolate” musical intervention for agricultural mobilization in Oyo State, Nigeria. Responses from 160 randomly selected students on awareness, exposure, retention, perception, and constraints to utilizing its message using structured questionnaires were analyzed. Most respondents (88.8%) had contact with the album, many (55.6%) were aware of its agricultural content, heard it six times, and most (76.1%) retained the contents. More (54.9%) had an unfavorable perception of its mobilization potential, and were constrained to utilize its message by credit facilities (M = 1.0938). Workable agricultural credit schemes are needed to complement future mobilization efforts.
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