Identifying Marketable Attributes of Fresh-market Blackberries through Consumer Sensory Evaluations

Breeding and release of new fresh-market blackberries (Rubus subgenus Rubus Watson) is vital for competitive markets to address evolving changes and production challenges. Physical, composition, and sensory attributes of six University of Arkansas (UA) System Division of Agriculture blackberry cultivars (Caddo, Natchez, Osage, Ouachita, Ponca, and Prime-Ark® Traveler) were evaluated to identify marketable attributes. The consumer sensory study (n = 81) had two elements: a visual evaluation of displayed blackberries and an appearance, tasting, and firmness evaluation of the six cultivars using a 9-point verbal hedonic liking scale and a 5-point just about right (JAR) scale. Consumers preferred large blackberries when presented with individual berries of varying sizes and clamshells filled with equal weights of small or large blackberries. The largest of the six cultivars, Natchez and Caddo, were scored favorably for size and shape. Consumers also preferred clamshells with little to no red drupelet reversion, a postharvest disorder where black drupelets on the blackberry turn red during or after cold storage. Consumers did not detect differences in the appearance or firmness of the cultivars and rated the firmness of all cultivars favorably on the JAR scale. The physical and composition attributes of the six cultivars were within commercially acceptable ranges (soluble solids = 9% to 10%, pH = 3.1–3.8, titratable acidity = 0.6% to 1.4%, and berry weight = 6–10 g). ‘Ponca’, ‘Osage’, ‘Caddo’, and ‘Natchez’ were all rated highly for sweetness, sourness, overall flavor, and overall impression. ‘Ponca’ was rated high for sweetness, overall flavor, and overall impression and had 10.4% soluble solids, 0.82% titratable acidity, and a 12.8 soluble solids/titratable acidity ratio. The identification of these marketability attributes of fresh-market blackberries will provide information to advance breeding efforts for fruit with commercial potential.