What do you say when...? What do you say when consumers ask you about acidophilus milk?
1990
Loughlin, K.
A variety of cultured and culture-containing dairy products are available on the Canadian market. Cultured dairy products have experienced a dramatic surge in popularity over the past twenty years, due in part to their healthy image as promoted by the popular press. Acidophilus milk has been available in some provinces for several years, but it is a relatively new introduction to the dairy case in Alberta. Consumer interest in the product is probably high at the present time due to its newness. Cultured milks are nutrient dense, containing the same nutrients as other fluid milks. In addition, they may offer some general health benefits.
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