The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials

Story, M.; Faulkner, P.

The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials

1990

Story, M. | Faulkner, P.

The purpose of this study was to identify and analyze messages related to food and eating behavior as presented on prime time television (8:00-11:00 pm) both in programming and commercials. Food references occurred an average of 4.8 times per 30 minutes of programming time. Over half (60 percent) of all food references in programs were for low nutrient beverages and sweets. The prime time diet is inconsistent with dietary guidelines for healthy Americans.

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AGROVOC Keywords

advertising feeding habits snacks sweets television

Bibliographic information

Published in

American journal of public health

Volume 80 Issue 5 Pagination 738 - 740 ISSN 0090-0036

Other Subjects

Role models; Eating habits; Television commercials; Food groups; Entertainment; Television programs

Language

English

Type

Journal Article; Text

In AGRIS since: 2024-02-28

Format: MODS

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The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials

1990

AGROVOC Keywords

Bibliographic information