Issues in using the concept of "adoption of innovations"
1979
Eveland, J.D.
Undoubtedly the second oldest concept in the study of innovation, next to that of "innovation" itself, is "adoption". The use of this word is so much a part of the common language that we all feel that we understand its meaning intuitively. Because of this assumption, the term has come to be used with rather less precision than the norms of social or policy analysis should allow. Nor have the various uses of the term been subjected to much systematic analysis. In fact, the problems with this concept have contributed to perpetuating some major misconceptions about the innovation process generally, and the techniques for "transferring technology" in particular. This paper explores some of these problems with the concept of "adoption", and suggests some ways of overcoming them.
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