The green supply chain practices – with an emphasis on Bosnia and Herzegovina
2023
Ahmić, Azra
The integration of environmentally sustainable practices within supply chain management has gained significant attention globally, with developed nations leading the way in adopting green supply chain (GSC) initiatives. However, which practices are embraced and implemented in developing countries remains a subject of exploration. The purpose of this study was to shed light on established theoretical GSC constructs and to uncover empirical evidence on GSC practices present in Bosnia and Herzegovina, with special regard to implemented green selling and promotion activities. By using the questionnaire-based methodology, the sales and marketing managers in the small/medium enterprises uncovered which green sales and marketing practices were embedded within their companies. The findings disclosed that the three most utilized green sales/marketing practices were: (1) avoiding printed materials as much as possible in support of electronic marketing; (2) growing supply of green products; and (3) using green materials in the selling process (for example, green or recycled paper/bags). The contributions of this study are meaningful and transformative for managers as decision makers to incorporate diverse GSC practices within their companies and wider supply chain in order to attain more competitive position on the market through significant cost savings and to enhance their overall business reputation. Similarly, for governments at the statewide basis, green supply chains are also essential to stay competitive internationally within their industrial sectors.
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Bibliographic information
Publisher State University of Novi Pazar, Novi Pazar, Serbia and Educational and Business Center for Development of Human Resources, Management and Sustainable Development, Novi Sad, Serbia
This bibliographic record has been provided by Matica Srpska Library