FAO AGRIS - International System for Agricultural Science and Technology

A study of generation Z consumers' decision-making process of purchasing products made from waste materials processed from natural fibers by community enterprises

2024

Nichada Tujinda(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Textile Science) E-mail:[email protected] | Kornthip Watcharapanyawong Techametheekul(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Textile Science) | Pawarin Tuntariyanond(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Textile Science) | Phannaphat Phromphen(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Textile Science)


Bibliographic information
Pagination
p. 619-628
Other Subjects
Purchasing behavior; Natural fiber; Generation z; Hemp fiber; Consumer behavior; Waste materials; Community enterprises; Purchasing products
Language
Thai
Note
Summaries (En, Th)
Translated Title
การศึกษากลุ่มผู้บริโภคเจเนอเรชั่นแซดในการตัดสินใจซื้อผลิตภัณฑ์แปรรูปจากวัสดุเหลือทิ้งจากเส้นใยธรรมชาติของกลุ่มวิสาหกิจชุมชน
Type
Conference; Summary; Non-Conventional
Source
Proceedings of 62nd Kasetsart University Annual Conference: Science, Engineering and Architecture, Agro-Industry, Natural Resources and Environment. Kasetsart University, Bangkok (Thailand) Ministry of Education, Science, Research and Innovation, Bangkok (Thailand) Ministry of Agriculture and Cooperatives, Bangkok (Thailand) Ministry of Education, Bangkok (Thailand) Ministry of Natural Resources and Environment, Bangkok (Thailand) Ministry of Digital Economy and Society, Bangkok (Thailand) Thailand Science Research and Innovation, Bangkok (Thailand) National Research Council of Thailand, Bangkok (Thailand) Prachachuen Research Network, Bangkok (Thailand). Bangkok (Thailand), 2024. ISBN 978-616-278-834-5. p. 619-628
Conference
62. Kasetsart University Annual Conference, Bangkok (Thailand), 5-7 Mar 2024

2024-09-23
AGRIS AP
Data Provider
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