Towards a "2nd Generation" of Quality Labels: a Proposal for the Evaluation of Territorial Quality Marks
2014
Ramos,Eduardo | Garrido,Dolores
Recent literature analyses the role of territorial specificities, as the core of territorial rural development strategies based on differentiation. Unfortunately, the proliferation of quality assurance schemes is provoking a "labyrinth of labels" which diffuses the local efforts for capitalizing rural specificities. A second-generation of labels is currently being developed to simplify the territorial differentiation message. A number of territories in Southern Europe are basing their rural development strategies joining the so-called European Territorial Quality Mark (ETQM) Project. This paper proposes an original methodology, designed and developed by authors, for the evaluation of some of these second-generation labels. This methodology has been validated in 15 rural territories as the pioneers of the ETQM in Spain.
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