Production and commercialization of flowers in the municipality of Texcoco, State of Mexico | Production and commercialization of flowers in the municipality of Texcoco, Estado de México

English. ABSTRACT Objective: To characterize the production and commercialization of flowers in the municipality of Texcoco, State of Mexico. Design/methodology/approach: Seventy-eight flower growers from 11 different localities were interviewed and asked about the general characteristics of their production unit and their level of innovation. Based on these variables, a typology of flower growers was constructed. Results: Four groups of flower growers were found, which are statistically differentiated (P<10) by their level of infrastructure, their level of innovation, the number of family members working in the production unit and the number of clients they have, in addition to the gender of the growers. Limitations on study/implications: The type of sampling used does not allow us to generalize the results found. In addition, due to the diversity of flowers produced in the area, it is difficult to homogenize the innovations used to measure their level of innovation, so what is presented here is an approach to it. Findings/conclusions: The production and commercialization of flowers in the municipality of Texcoco is carried out by traditional flower growers. The groups identified have mainly production-oriented infrastructure, so the highest level of innovation is in technological innovations, with commercial and organizational innovations as an area of opportunity. Keywords: cluster, local floriculture production, floriculture market, technological innovation.

Spanish; Castilian. Objective: To characterize the production and commercialization of flowers in the municipality of Texcoco, Estado de México.Design/methodology/approach: A total of n=78 floriculturists from 11 different localities were interviewed and asked about general characteristics of the production unit, and for each person their level of innovation was also identified with the aim of constructing a typology of floriculturists.Results: Four groups of floriculturists were found, which were differentiated (P<0.10) by their level of infrastructure, innovation, number of family members that work in the production unit and number of clients which they have, in addition to gender.Limitations on study/implications: The type of sample used does not allow generalizing the results found. In addition, due to the diversity of flowers that are produced in the zone, it is difficult to homogenize the innovations and level of innovation, so an approach is presented.Findings/conclusions: The production and commercialization of flowers in the municipality of Texcoco is carried out by traditional floriculturists. The groups identified mainly have infrastructure directed toward production, so the highest levels of innovation are found in technology, with the opportunity area of commercial and organizational innovations.