How consumers in the UK and Spain value the coexistence of the claims low fat, local, organic and low greenhouse gas emissions
2020
Faiçal, Akaichi | Revoredo Giha, César | Glenk, Klaus | Gil Moya, Emilio | Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia | Universitat Politècnica de Catalunya. UMA - Unitat de Mecanització Agrària
This study investigates the substitution and complementary effects for beef mince attributes drawing on data from large choice experiments conducted in the UK and Spain. In both countries, consumers were found to be willing to pay a price premium for the individual use of the labels “Low Fat” (UK: €3.41, Spain: €1.94), “Moderate Fat” (UK: €2.23, Spain: €1.57), “Local” (UK: €1.54, Spain: €1.61), “National” (UK: €1.33, Spain: €1.37), “Organic” (UK: €1.02, Spain: €1.09) and “Low Greenhouse Gas Emissions (GHG)” (UK: €2.05, Spain: €0.96). The results showed that consumers in both countries do not treat desirable food attributes as unrelated. In particular, consumers in Spain are willing to pay a price premium for the use of the labels “Local”, “Organic” and “Low GHG” on beef mince that is also labelled as having low or moderate fat content
Show more [+] Less [-]This research was funded by the Scottish Government as part of the 2016–2021 Research Program on Food Security (Workpackage 3.3)
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