Application price of the field: proposal of a ICT solution for small farmer
2016
Karen Cristina de Andrade Pereira | Vitória Aparecida Cardoso
Family farming performs multiple functions for society, as environmental preservation and food security, because it is responsible for most of the domestic food production of several products. However, despite its importance, this sector faces many obstacles, and one of them is the lack of access to information, which is of great importance because it helps family farmers in decision making, making them more competitive in the market. Therefore, the objective of this paper is to present a mobile application proposal that assists the small producer in decision making. This research is exploratory about the goal, with a quantitative and qualitative approach. The qualitative approach is justified by the identification of the problems faced by family farming through bibliographic research, and the quantitative approach is justified by the use of secondary data for the mobile application proposal. In order to facilitate the access to information by the small farmer, it was proposed the application Price of the Field, that would present the average price paid for a particular product and its estimated cost, and the margin generated by the difference between the two values. Through this application, the farmer will have access to information that will help him decide what to produce, through the estimated cost of production, and he will be able to establish a more fair price for his products, based on average prices.
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