MODEL FOR PREDICTIVE PURPOSE OF POPULATION BY MAJOR FOODS IN ACCORDANCE WITH RATIONAL NORMS OF ITS CONSUMPTION

Providing the population with affordable safe food is becoming increasingly important due to the growing population of the planet, the aggravation of socio-economic relations between states, the increase in the number of environmental problems and the replacement of natural organic food with snacks, products containing artificial components and GMOs, and functional foods. The article discusses the planning of measures taken by the regional authorities to provide the population with basic types of food, the calculation of the needs of which is compiled in accordance with rational norms for the consumption of food products that meet modern requirements for healthy nutrition. On the basis of linear programming, a model of predictive provision of the population with basic types of food products for the period 2018-2020 was compiled. The data on the compiled model can be prolonged and corrected when the statistical indicators of 2016, 2017 are obtained and the planned number of population in the period under review is specified. As a result of the study, the forecasted values of the required volume of food for the population of the Irkutsk region were obtained. The basic components of the mechanism of interaction of all interested subjects of the food market and a set of conditions for the implementation of promising directions of the mechanism for the formation and implementation of food policy in accordance with the stated goals are proposed. Social effectiveness in achieving the performance indicators proposed in the work will be determined by increasing the life expectancy of the population, reducing morbidity, improving the quality of life of those suffering from diseases associated with unsustainable nutrition, and the ratio of the resulting favorable social results to the costs to achieve them, while economic efficiency will be expressed by an estimate The impact of the results achieved in the implementation of program activities on the formation of the gross product, and Vyshen productivity and ensuring the dynamics of economic growth.