Farm Shop : lessons learned from scaling a social franchise
2018
McKague, Kevin | Harji, Karim | Jiwa, Farouk
This work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC)
Show more [+] Less [-]Farm Shop acts as a social franchise rather than a traditional development project. In addition to providing a social good to end users, social franchises support local business owner-entrepreneurs through support systems built into the business model (management training, financing, supply chains, etc.) The parent franchisor organization identifies an opportunity to address a social problem through developing a franchising business model and enrolls independent entrepreneurs to run business units. Farm Shop has become a network of 74 shops serving 30,000 smallholder farmers, where 50 percent are women. Accurate financial data and management training systems are essential to achieving scale.
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