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Le marketing pour changer les comportements alimentaires…en mieux !

2019

Gurviez, Patricia | Ingénierie, Procédés, Aliments (GENIAL) ; Institut National de la Recherche Agronomique (INRA)-AgroParisTech | Université Paris Saclay (COmUE) | Association Française de Marketing (AFM). FRA.

AGROVOC Keywords
alimentation comportement gaspillage alimentaire obésité
Bibliographic information
Publisher
CCSD, Association Française de Marketing
Other Subjects
Marketing social; [sdv]life sciences [q-bio]; [spi.gproc]engineering sciences [physics]/chemical and process engineering; [sdv.ida]life sciences [q-bio]/food engineering
Language
French
License
info:eu-repo/semantics/OpenAccess
ISSN
02736781
Type
Conference Part; Conference Paper; Conference Part
Source
35. Congrès International de l'Association Française de Marketing, https://hal.inrae.fr/hal-02736781, 35. Congrès International de l'Association Française de Marketing, Association Française de Marketing (AFM). FRA., May 2019, Le Havre, France, https://www.afm-marketing.org/fr/content/35eme-congres-international-de-lafm-le-havre-2019
2025-01-28
2025-10-24
Dublin Core
Data Provider

This bibliographic record has been provided by Institut national de la recherche agronomique

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Links
https://hal.inrae.fr/hal-02736781 https://hal.inrae.fr/hal-02736781v1/document https://hal.inrae.fr/hal-02736781v1/file/2019_Gurviez_AFM_Session%20speciale_1.pdf
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