Consumer choice and suggested price for pork as influenced by its appearance, taste and information concerning country of origin and organic pig production
2005
Dransfield, Eric | Ngapo, Tania | Nielsen, Niels-Asger | Bredahl, Lone | Sjöden, Per-Olow | Magnusson, Maria | Campo, Mari-Mar | Nute, Geoffrey | Station de recherches sur la viande ; Institut National de la Recherche Agronomique (INRA) | Centre de recherche et de développement sur les aliments, Agriculture et Agroalimentaire Canada [Saint Hyacinte, Québec, Canada] | Aarhus University [Aarhus] | Department of Public Health and Caring Sciences ; Uppsala University | University of Bristol [Bristol]
International audience
Show more [+] Less [-]English. Reactions of consumers to the appearance and taste of pork with and without information concerning outdoor production of pigs were tested in France, Denmark, Sweden and UK. Consumers in all four countries focussed on colour and fatness rather than marbling and drip to make their choice. Almost half of the British and Danish preferred the paler and the French the darker pork. Most people preferred the leaner pork. When information was provided in the form of labels, the vast majority of consumers preferred the pork labelled as originating from their own country as opposed 'imported' and that labelled as pork from pigs 'raised outside' as opposed to 'inside'. There was no difference in the taste of grilled pork from indoor and outdoor production systems but pork labelled 'home produced' or 'outdoor' were more appreciated. Consumer's willingness to pay varied widely and was higher for those consumers who found more of the characteristics they sought. Consumers offered about 5% more for 'home country' and 'raised outside' labels.
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