Coeliac consumers’ expectations and eye fixations on commercial gluten-free bread packages
2022
Puerta Gil, Patricia | Carrillo, Elizabeth | Badia Olmos, Celia | Laguna Cruañes, Laura | Rosell, Cristina M. | Tárrega, Amparo | Ministerio de Economía y Competitividad (España) | Generalitat Valenciana | Consejo Superior de Investigaciones Científicas [https://ror.org/02gfc7t72]
The aim of this work was to investigate coeliac consumers' expected acceptability and trust in commercial bread packages showing different brands and gluten-free claims in relation to their gaze fixations when observing the package. For that, ten commercial gluten-free breads were used (varying in the brand and presence of certification logo). Eighty-six coeliac consumers or relatives rated expected acceptability and trust of each bread, and eye-tracking was used to register the number of fixations on different elements of packages. Brand affected expected acceptability, being higher for breads from specific gluten-free brands. Trust conferred was high for all breads. Certification logo did not affect trust of consumers, but conditioned their fixations: when logo was not present, they looked more at the ingredients or nutritional facts. Both factors (brand and certification logo) showed to affect coeliac consumers’ response to gluten-free food, such as expected acceptability, trust and how they looked at the different package elements.
Show more [+] Less [-]Authors are grateful to the Spanish Ministry of the Economy and Competitiveness for financial support (project AGL-2016-75403-R) and the Generalitat Valenciana (Project Prometeo 2017/1 89). Author L.L. thanks the Ramon y Cajal program for her contract (RYC2019-027350-I). Author E.C. thanks the PTA program for her contract (PTA2018-015337-I).
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Bibliographic information
This bibliographic record has been provided by Instituto de Agroquímica y Tecnología de Alimentos