Tourist Attractiveness of Rural Areas as a Determinant of the Implementation of Social Tourism of Disadvantaged Groups: Evidence from Poland and the Czech Republic

English. The purpose of this article is to present the tourist attractiveness of rural areas as a factor of social tourism in Poland and the Czech Republic. The systematic literature review (SLR) research method was used to verify the aim. An extensive review of the literature has been made which has made it possible to present the importance of tourist attractiveness in the implementation of social tourism on the examples of Poland and the Czech Republic. This article presents a literature review and systematizes the terminology of social tourism. In addition, it shows the expectations and behavior of different groups of customers in the types and forms of social tourism. In the final part of the article the authors presented the opportunities and barriers to the development of social tourism in Poland and the Czech Republic.

English. tourism attractiveness; determinants; tourism; social tourism; rural areas; region

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