ELECTRONIC MARKET USE BY OKLAHOMA LAMB PRODUCERS
Koontz, Stephen R. | Ward, Clement E.
Socioeconomic and production system characteristics of a sample of Oklahoma sheep producers were employed to examine the decision to use or not use an electronic market for slaughter lambs. Producer attributes that influence electronic market use were identified with qualitative choice models. The results help identify characteristics of electronic markets which influence their success. The findings also have implications about educational opportunities for cooperative extension.
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