Wine production on Istria family farms | Ponudba vin na istrskih kmetijah

English. Viticulture in Istria is considered as a pillar in the agricultural economy. Wine tourism is present in Istria in the last two decades along with the establishment of wine roads. There are three existing wine roads in Istria. One of the activities on the wine road is wine tasting. From the perspective of the family farms it is a service that offers the farm product (wine) directly to consumers. We questioned farmers on Istrian wine roads and partners in Vinistra (the Istrian association of grape and wine producers) the wine offer and concluded that most wine cellars offer wines like Malvazija istarska and Teran from autochthonous varieties, Chardonnay and Cabernet Sauvignon from introduced grape varieties, was examined. Very few wine cellars offered wines like Borgognja, Hrvatica or other. Also issues like consumer’s preferences and possible solutions of enhancing the wine offer and wine roads of Istria in general were referred.

Slovenian. Vinogradništvo sodi v Istri med temeljne kmetijske panoge. Vinski turizem, se je na tem območju v zadnjih dveh desetletjih razvijal skupaj z ustanavljanjem tako imenovanih vinskih cest. V Istri so se uveljavile tri vinske ceste. Ena od dejavnosti na vinskih cestah je tudi degustacija vin. Z vidika družinskih kmetij je to storitev oz. izdelek (vino), ki je neposredno ponujen potrošnikom. V raziskavo so bili vključeni kmetje na Istrskih vinskih cestah in partnerji v Vinistra (istrsko združenje pridelovalcev grozdja in vina). Iz analizirane ponudbe vin je bilo ugotovleno, da večina vinskih kleti ponuja vino iz avtohtonih sort (istrska malvazija in teran) ter iz introduciranih sort (chardonnay in cabernet sauvignon). Zelo malo vinskih kleti ponuja vina kot so Borgognja, Hrvatica ali druga. V raziskavo so bila vključena tudi nekatera druga vprašanja, kot so preference potrošnikov in možne rešitve za izboljšanje ponudbe vina na splošno in na vinskih cestah Istre.