Effects on Consumers’ Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers
2021
Angelo Baccelloni | Andrea Giambarresi | Marco Francesco Mazzù
In the context of the ongoing debate on front-of-pack labels (FOPL), extant research highlights a lack of clear indications on which label is most effective in increasing consumers&rsquo: knowledge of food nutritional quality, and in favoring informed food choices. In this study, we have compared the effects of two different labels, one nutrient-specific label (i.e., NutrInform Battery) and one summary label (i.e., Nutri-Score), in terms of consumers&rsquo: &ldquo:subjective understanding&rdquo: and &ldquo:liking&rdquo:. Our work advances prior research on FOPL performance by focusing on two different countries&mdash:which have different socio-political contexts and which, from previous studies, present limited evidence on the topic&mdash:Slovenia, currently utilizing the Protective Food logo, and the Netherlands, who has recently adopted the Nutri-Score. The study also confirms, in line with previous research, a higher effectiveness of the nutrient-specific label, NutrInform Battery, on all analyzed dimensions in tested countries, when compared to the summary label, Nutri-Score.
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