“Organizational Culture and Innovative Behavior in Wine SMEs: Case Study in Valle de Guadalupe, Mexico”
2025
Luna Andrade, Andrés Antonio | Ruiz, Lino Meraz | Pérez-Cruz, Omar Alejandro | García Walther, Gina | Riveros Sáchica, Luz Alejandra
This study investigates the impact of organizational culture on innovative behavior in small and medium-sized wine enterprises (SMEs) located in Valle de Guadalupe, Mexico. Using a non-experimental correlational design, data were collected through structured questionnaires distributed to 45 wine entrepreneurs and producers. The data were analyzed with SmartPLS 14 software to assess the reliability and validity of the proposed theoretical model. The findings indicate a significant relationship between a positive organizational culture and enhanced innovative behavior, highlighting the critical role of internal communication and employee commitment in promoting innovation. The study underscores the importance of a robust organizational culture as a catalyst for innovation in wine-producing SMEs.
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