Diversity of global rice markets and the science required for consumer-targeted rice breeding.
2014
CALINGACION, M. | LABORTE, A. | RESURRECCION, A. | CONCEPCION, J. C. | DAYGON, V. D. | MUMM, R. | REINKE, R. | DIPTI, S. | BASSINELLO, P. Z. | MANFUL, J. | SOPHANY, S. | LARA, K. C. | BAO, J. | XIE, L. | LOAIZA, K. | EL-HISSEWY, A. | GAYIN, J. | SHARMA, N. | RAJESWARI, S. | MANONMANI, S. | RANI, N. S. | KOTA, S. | INDRASARI, S. D. | HABIBI, F. | HOSSEINI, M. | TAVASOLI, F. | SUZUKI, K. | UMEMOTO, T. | BOUALAPHANH, C. | LEE, H. H. | HUNG, Y. P. | RAMLI, A. | RAMLI, A. | AUNG, P. P. | AHMAD, R. | WATTOO, J. I. | BANDONILL, E. | ROMERO, M. | BRITES, C. M. | HAFEEL, R. | LUR, H.-S. | CHEAUPUN, K. | JONGDEE, S. | BLANCO, P. | BRYANT, R. | LANG, N. T. | HALL, R. D. | FITZGERALD, M. | MARIAFE CALINGACION, IRRI; ALICE LABORTE, IRRI; ADORACION RESURRECCION, IRRI; JEANAFLOR CRYSTAL CONCEPCION, IRRI; VENEA DARA DAYGON, IRRI; ROLAND MUMM, PLANT RESEARCH INTERNATIONAL, Wageningen; RUSSELL REINKE, INTERNATIONAL NETWORK FOR QUALITY RICE; SHARIFA DIPTI, INTERNATIONAL NETWORK FOR QUALITY RICE; PRISCILA ZACZUK BASSINELLO, CNPAF; JOHN MANFUL, INTERNATIONAL NETWORK FOR QUALITY RICE; SAKHAN SOPHANY, CAMBODIAN AGRICULTURAL RESEARCH AND DEVELOPMENT INSTITUTE; KARLA CORDERO LARA, INIA; JINSONG BAO, INSTITUTE OF NUCLEAR AGRICULTURAL SCIENCES; LIHONG XIE, CHINA NATIONAL RICE RESEARCH INSTITUTE; KATERINE LOAIZA, CIAT; AHMAD EL-HISSEWY, RICE RESEARCH & TRAINING CENTER, Egypt; JOSEPH GAYIN, CSIR; NEERJA SHARMA, AGRICULTURAL UNIVERSITY LUDHIANA, India; SIVAKAMI RAJESWARI, TAMIL NADU AGRICULTURAL UNIVERSITY COIMBATORE, India; SWAMINATHAN MANONMANI, TAMIL NADU AGRICULTURAL UNIVERSITY COIMBATORE, India; N. SHOBHA RANI, DIRECTORATE OF RICE RESEARCH, India; SUNEETHA KOTA, DIRECTORATE OF RICE RESEARCH, India; SITI DEWI INDRASARI, DIRECTORATE OF RICE RESEARCH, India; FATEMEH HABIBI, RICE RESEARCH INSTITUTE OF IRAN; MARYAM HOSSEINI, RICE RESEARCH INSTITUTE OF IRAN; FATEMEH TAVASOLI, RICE RESEARCH INSTITUTE OF IRAN; KEITARO SUZUKI, NARO, Japan; TAKAYUKI UMEMOTO, NARO, Japan; CHANTHKONE BOUALAPHANH, RICE AND CASH CROP RESEARCH INSTITUTE - NAFRI; HUEI HONG LEE, UNIVERSITI PUTRA MALAYSIA; YIU PANG HUNG, UNIVERSITI PUTRA MALAYSIA; ASFALIZA RAMLI, PUSAT PENYELIDIKAN PADI DAN TANAMAN INDUSTRI, Malaysia; ASFALIZA RAMLI, MARDI, Malaysia; PA PA AUNG, PLANT BIOTECHNOLOGY CENTER, Myanmar; RAUF AHMAD, NATIONAL AGRICULTURAL RESEARCH CENTRE, Pakistan; JAVED IQBAL WATTOO, NATIONAL INSTITUTE FOR BIOTECHNOLOGY AND GENETIC ENGINEERING, Pakistan; EVELYN BANDONILL, PHILIPPINE RICE RESEARCH INSTITUTE, Philippines; MARISSA ROMERO, PHILIPPINE RICE RESEARCH INSTITUTE, Philippines; CARLA MOITA BRITES, INSTITUTO NACIONAL DE INVESTIGAÇÃO AGRÁRIA E VETERINÁRIA, Portugal; ROSHNI HAFEEL, RICE RESEARCH STATION, Sri Lanka; HUU-SHENG LUR, NATIONAL TAIWAN UNIVERSITY, Taiwan; KUNYA CHEAUPUN, PATHUMTHANI RICE RESEARCH CENTRE, Thailand; SUPANEE JONGDEE, KHON KAEN RICE RESEARCH CENTER, Thailand; PEDRO BLANCO, INIA, Uruguay; ROLFE BRYANT, USDA-ARS, Arkansas; NGUYEN THI LANG, GENETIC & PLANT BREEDING DIVISION, Viet Nam; ROBERT D. HALL, PLANT RESEARCH INTERNATIONAL, Wageningen; MELISSA FITZGERALD, IRRI.
With the ever-increasing global demand for high quality rice in both local production regions and with Western consumers, we have a strong desire to understand better the importance of the different traits that make up the quality of the rice grain and obtain a full picture of rice quality demographics. Rice is by no means a ?one size fits all? crop. Regional preferences are not only striking, they drive the market and hence are of major economic importance in any rice breeding / improvement strategy. In this analysis, we have engaged local experts across the world to perform a full assessment of all the major rice quality trait characteristics and importantly, to determine how these are combined in the most preferred varieties for each of their regions. Physical as well as biochemical characteristics have been monitored and this has resulted in the identification of no less than 18 quality trait combinations. This complexity immediately reveals the extent of the specificity of consumer preference. Nevertheless, further assessment of these combinations at the variety level reveals that several groups still comprise varieties which consumers can readily identify as being different. This emphasises the shortcomings in the current tools we have available to assess rice quality and raises the issue of how we might correct for this in the future. Only with additional tools and research will we be able to define directed strategies for rice breeding which are able to combine important agronomic features with the demands of local consumers for specific quality attributes and hence, design new, improved crop varieties which will be awarded success in the global
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