Constant and highly productive agricultural productivity in the last decades has a tightly connected to irrigation. It is necessary to monitor the irrigation water quality in order to prevent or mitigate negative consequences on yield, soil and irrigation equipment. Besides the major waterways, the detailed canal network has great potential as a water resource. Peculiarities of this kind of water resources require monitoring of water suitability. During a three-year period of research, water was sampled on some localities in Backa and Banat (Serbia). The results of the research indicate that the water quality does not meet the demands proposed by the classifications. This proves the fact that during the irrigation period, it is necessary to monitor the irrigation water quality.

Serbia has a large number of various and for the application convenient mineral and spring waters for using. It is wide base that makes possible to develop practically everything that is abroad known for the application and perspectively possible. Serbia has well developed bottle industry of high quality mineral waters. Present and future seek, and Serbia has great chances to develop a new program production the world highest quality oligomineral waters, with the exclusive chemical composition, ecological safety and origin, suitable for everyday use drink and making food. In that aspect have been finished first completely new experiments and obtained the world significant first results, that are promising new program of production food naturally enriched with essential microelements in the most suitable chemical form for physiology of nutrition. The main aim in research theory and particularly practical application of marketing concept in increment sale of the mineral waters, is to analyze them in details and to use them as the basis for the suggestion of the appropriate measures and activities to help the manufacturer of the mineral waters, to incorporate the marketing concept as the way of business organizational and business strategy.