Considering the deficiencies of social services for the elderly in governmental institutions and growing demand of ensuring services in rural areas, the paper aims to assess the needs of elderly people for social services in the selected rural areas and to propose the social services’ development opportunities in terms of domestic help for the elderly. The social services facilitate support to elderly dependents in their homes, without interrupting their relationships with the family and the community, and improving their quality of life. The survey has shown that the municipality usually satisfies only basic biological needs of old people in rural areas. In order to ensure the well-being of elderly people, a complete cooperation among governmental and non-governmental institutions is required. Development of the services should be focused on the provision of the domestic help services for elderly people who do not receive them, and the diversity of the services for those residents who receive services from the municipality. The implementation of the development project of the domestic help services would enable the elderly residents of the rural municipality to have access to the most necessary services at the required frequency and intensity, considering the recipients’ needs, thus improving the quality of life of the elderly people of local community and ensuring their dignified ageing.

The paper presents theoretical and practical aspects of content marketing decision application for rural tourism development using a case of a farmstead ʻĮlankos sodybaʼ. The first part of the article deals with theoretical insights into content marketing ability to stimulate rural tourism development. Results of literature review reveal that there are connections between elements of the content marketing and rural tourism development, which means that the use of content marketing can be economically valuable for the wider range of the farmsteads. The second part of the paper focuses on the case analysis of the farmstead ‘Įlankos sodybaʼ. In order to explore how the application of content marketing decisions can impact rural tourism development, an experiment of content marketing usage in search advertisement of selected farmstead was carried out. Separate content marketing elements were involved in search advertisement and changes of advertisement effect upon the customers were measured. The given results show that content marketing elements can improve the chosen advertisement effect upon the customers. This leads to presumption that the wider use of content marketing can improve not only the effect of separate marketing tool, but also can contribute to the development of rural tourism. The paper concludes with findings and discussion; limitations and future research possibilities are given as well.

The article is of a cognitive and application nature. The research objective is to distinguish harmonious management principles applicable to the management of public sector efficiency. Results of the article achieved: 1) The analysis was done of the management principles in social models, as well as between them and harmonious management and its exclusive features. Harmonious management in this article is treated as a continuation of the analysis of the public administration evolution. The extracted specific management principles of conduct can be used for a comparative analysis between the social management models. 2) The analysis was done of harmonious management directions, which may be applied to a public sector organization. 3) The article discusses the process of harmonization and presented stages. Harmonious management process logic diagram integrated exchange organizations into a cohesive process model and principles for promoting efficient activities. 4) The article presents the proposals and conclusions of different options and the need to apply the harmonious management of public sector management to gain efficiency. The aim of the research is to identify the principles of harmonious management applicable to public sector management for the purpose of effectiveness. The paper is based on the scientific literature and document analysis and synthesis, systematization, comparative analysis and case studies. In this article the case study is used by local authorities, which are represented by the public sector. Empirical research is conducted by using the quantitative standardized expert interview method. Visualization method is used, too.

Nowadays the need for a qualitative, accessible and varied lifelong learning is becoming more and more necessary. In Latvia, different institutions take part in the implementation of lifelong learning; however, in spite of the negative factors of demography and migration, changes of work force supply and demand, investment and information shortage, the role of universities has not been properly investigated. The role of higher education in lifelong learning was studied in 9 state universities of Latvia in the period of 2013 – 2015. Monographic analysis and method of synthesis, data statistical research methods – grouping, comparison, relative and average indicators, as well as dynamics line analysis was used in the article. The study proved that the number of occupied work places has increased in 2015. However, it has not reached the average of ten and seven years since 2006 and 2009. Comparing with the free vacancies, the number of them has increased by 2164, especially in the profession group specialists and senior specialists, which as well as executives, is the target audience of universities, which in its turn is a lifelong learning event insufficiently used potential. The universities have suffered because of demographic and migration factors: the rate of student number increases (-9.4%). In order to reach the goals of education politics, universities try to direct education function from studies to lifelong learning; they try to improve existing lifelong learning courses and programs, as well as to propose new ones in order to offer something for workforce corrections.

The European Union livestock sector is a major player of the agricultural economy and its land use, and livestock is one of the fastest-growing sectors in agriculture, potentially presenting opportunities for economic growth and poverty reduction in rural areas. In Latvia, the year 2014 was quite difficult for the dairy industry both due to Russia’s embargo on dairy product import and low milk purchase prices and due to concerns that milk quotas had been exceeded. It is therefore important that cows are healthy and no additional losses are suffered from mastitis. Mastitis is a complex disease involving many factors, which is mainly caused by bacteria and there is no simple model that encompasses different possible aspects. Therefore, the research aim is to assess the effects of mastitis in cow herds for farms in Latvia. The research study proceeds in two stages or phases: firstly, to review the scientific literature on mastitis problems and solutions to the problems in other countries, secondly, to survey dairy farms of various sizes in the regions of Latvia in order to examine the real situation concerning mastitis and its effects on the economy of farms. A survey results of 74 farms in Latvia revealed that 90.5% of the farms had problems with mastitis. Consequently, if sick cattle are timely culled, it is possible to keep the herd milk yield without a significant drop. In case of cows with mastitis, farms suffer losses from smaller quantities of milk produced depending on farming intensity and due to cows culled with mastitis.

Energy transition from the fossil fuel dominating to the one based on renewable energy sources (RES) takes acceleration with the internationally recognised need to stabilise the global warming. Therefore, there is a general consensus that the initiative of the wide use of RES is manifold in its nature making an impact not only on the environmental issues, but also adding to the so desired customer involvement and rural development as well. Rural dimension in reaching the EU targets should arguably be a priority as RES utilisation is decentralised in its nature. Despite the fact that EU with its main strategic documents gives a clear direction on RES utilisation through wider involvement of citizens, especially in rural places, there are certain grounds for stating that a current situation and future insights among EU Member States still differ. Lithuanian case was chosen to explore the sustainability gaps regarding the RES utilisation development in rural places. Literature review is employed to choose the most suitable way aiming to explore and evaluate the RES utilisation development in rural places regarding the sustainability issues. This article adds to understanding and evaluating the main obstacles of the well balanced RES utilisation development in rural places.

This article analyses the advantages of applicable measures of motivation, taking into consideration the internal environment of an organization as a whole and focuses on the impact of internal environmental factors upon the results of the organization. The paper is based on the survey results obtained by inquiring, municipal administration employees in Lithuanian districts in February-June 2010. The goal of the research was to propose and justify theoretical components for the motivation model of municipal administration employees. The major integrated groups of motivation measures that are the most influential to the factors of internal environment as the main results of research were identified. The authors focus on the positional adjustment of the combinations of motivation measures, in order to improve the motivation of municipal administration employees.

Ecological farming is relevant to protected areas. The aim of the study is to perform an analysis of farms applying organic farming measures as well as the analysis of the change of their areas in Aukštadvaris and Krekenava regional parks (RP). The object of the investigation - the farms of Aukštadvaris and Krekenava regional parks. The study is carried out to determine how many farms, forming the regional parks‘ territory, are managed according to the principles of organic farming. The change of the above- mentioned farming area for 2009-2011 is analyzed as well. Paluknys and Naujamiestis subdistricts, not incorporated into the territory of regional parks, were chosen for the comparison analysis. The analysis of the 2009 – 2011 period showed that the declared areas in Krekenava RP have decreased, and the area of farms applying organic measures has increased by 81.69 hectares (nearly 2.5 times). The number of organic farms increased by 1.5 times in Aukštadvaris RP over the period of 2009-2011, and the area has increased by 187.36 ha. The percentage calculations revealed that in 2011 the area of farms applying organic farming measures in Aukštadvaris RP made up 18.89 per cent of the total area declared, the number of farms - 6.61 per cent. The area of farms applying organic farming measures in Krekenava RP was only 1.71 per cent, measures were applied only by 1.89 per cent of all the declared.

The first independent career related decisions are made during the ninth grade of the elementary school when the further educational institution is selected. The concept of possible selves can be used in career education to help students increase self-awareness, explore and generate options, and formulate plans to achieve future goals. The aim of the article is to examine rural adolescents’ ability to generate career-related possible selves and plausible strategies to attain these possible selves. On the basis of the Possible Selves Theory, the open-ended measure was developed by the author. The pilot research was carried out in Latvia in January 2013. Forty six nine-graders from two rural elementary schools and two rural secondary schools participated in the research. Next year and adult possible selves generated by rural adolescents include such domains as education, employment, leisure activities, physical and personal development, as well as interpersonal relationships and lifestyle. The most important ones are domains of education and employment. Statistically significant differences of the results among the gender subgroups are not found in the research, statistically significant differences exist between the possible selves and their attaining strategies generated by rural secondary school students and rural elementary school students.

The demand for healthy and reasonably cheap food is growing and governments are expanding policies to preserve soil fertility and nature. In addition, climatic conditions are changing. Arable lands are decreasing. Due to all of these changes food growers are looking for new growing technologies. A monographic method to tackle these problems has been used in this article. Intercropping is one of growing systems how to reduce negative climatic aspects and meet other demands. Intercrop is convenient for growers who grow plants in rows, and a companion plant can be sown or planted between rows. In this case farmers can get two yields from one plot. Thus, growers do not need two plots for growing different plants. The intercrop diminishes spreading of pests and diseases, suppresses weed growth, and reduces need for pesticides. Legume (Leguminosae) intercrop gives extra nitrogen to companion plants. Those are aspects that we know intercrop can give, but we do not know how significant the influence is, what kind of influence on nature intercrops give in long term, what kind of influence they have on incomes, yield and its quality. This article shows that there are many intercropping systems to reduce some negative aspects and increase beneficial ones. Intercropping can reduce some pests and diseases, but promote other problems. Intercropping suppresses weeds. For some systems it gives bigger yield, for some smaller, but in total it gives bigger protein yield. There are still many unanswered questions and completely unexplained points.