The aim of the research is to determine the criteria of internal factors influencing the effectiveness of outdoor advertising. The eye-tracking experiment was conducted in Lithuania in 2016. Consumers’ visual attention toward specific criteria of internal factors influencing the effectiveness of outdoor advertising was measured. The chosen criteria were headline font size, the number of elements in the advertisement, and dominating elements in the advertisement (visual or textual). The main results of the research reveal that when the surface size of visual and textual outdoor advertising elements is the same, textual elements attract more visual attention than visual ones and that advertisements containing a large number of elements attract more visual attention than the ones containing a small number of elements. Moreover, when the font sizes of two headlines are both larger than the body text, but those headlines differ in font size one from another, there is no significant difference in consumers’ visual attention toward those headlines. Consequently, it is recommended to create outdoor advertisements with a large number of elements, where most of them are textual, in order to attract the consumers’ attention.

Sherbet with crunchy peanut chips could be classified as milk pomade. It is one of popular sweets in Latvia produced by Joint-stock Company Laima, which is one of the oldest producers of sweets in the Baltic States. Freshly made sherbet is soft and savoury but after several days’ storage at the open air gradually hardens, the product loses eye appeal, taste and becomes unmarketable. This problem limits the shelf life, so sherbet with crunchy peanut chips can be marketed only at the local market. The target of this study was to clarify the situation on the market in Latvia and to examine an issue of Latvian consumers’ awareness of milk pomade sweets – sherbet quality indicators, packaging and its presentation to consumers, as well as the sherbet market expandability. A questionnaire was developed – 800 respondents answered on the 14 questions – how well-recognized the milk pomade sweet – sherbet is, what the main features for this kind of sweets selection by consumers are, which quality indices are important for consumers. One of most important questions was to get know the consumers opinion about sweets, mainly sherbet possible packaging kind and the market turnover. Summarizing the questionnaire data, the response from consumers in Latvia was heartening – they like milk pomade candies. As a primary quality defect the hardness of sherbet was mentioned. Eliminating this main failing of quality, the demand of sherbet on the market could rise, as well the product marketing opportunities will grow.

In order to improve competitiveness in today’s business environment, farmers also have to think about the rapid technological development in their enterprises. The most important factor that can positively influence the progress of the agricultural sector is the application of modern, efficient and labour-saving technologies at the various stages of crop growing and processing. Introduction of robotics in the farming processes emerges as one of the options. Current state of technologies allows only a few tasks processed by robots to be technologically and economically viable; the most relevant example is lawn mowing robots. One of the issues that prevent widespread use of robots in agriculture is that there are still no regulations or standards in the robotic sector for the industry to allow each robot manufacturer to follow them, such as mountable equipment communication protocols, dimensions of chassis and body, control systems including sensors and actuators etc. Each robot developer chooses his own approach and interpretation in robot protocols and modules. This article presents a conceptual design of mobile robot “Formica 01” for various agricultural applications. A prototype of the proposed design has been developed and in the article various cases of its usage on strawberry fields have been described.

In this article, the topic under discussion is the development of deformations in semi-rigid knee joints made of dowel type fasteners and consequences expected regarding overall deformations of timber portal frame structure. The use of semi-rigid connection resolves the problem of transportation, but development of small rotation in connection reduces the stiffness of the connection that becomes significant during service life. It is assumed that the rotational stiffness modulus Kφ (kNm∙radE−1) is the relevant characteristic of semi-rigid connection. Timber portal frame structure (span 30 m) designed with dowel type fasteners located around two circles has been subjected to different loading trials by using Dlubal software (RFEM). Results of a numerical study of portal frame model demonstrate the importance of characteristics of semi-rigid knee joints for design. It is found that developing deformations in the semi-rigid knee connection produce up to 90% bigger vertical displacement at an apex point and 96% bigger horizontal displacement comparing with the rigid knee joint model.