The aim of this paper is to summarise the experience gained at different levels of tourism destination planning in Latvia, identify the problems encountered during strategy planning and implementation, analyse the causes, and search for solutions. Theoretical aspects of the tourist destination planning have been extensively reviewed in publications, yet the research on what main problems planners have faced during the planning process, has been insufficient. In the last twenty years of Latvian tourist destination planning, at different levels, part of the plans were developed as documents; however, not all of them were implemented. The qualitative research summarises the experience of municipalities and tourism destination planning in Latvia. The research results show formally drafted tourism development documents of different levels and types in Latvia conform to modern planning theory and practice. In some cases even the latest knowledge and experience; create unique, innovative and competitive solutions. Tourism planning at the local level is often a painful process which raises a number of unresolved issues and unimplemented activities. The most significant differences observed from a comparison of theory and good planning practices in tourism development planning in Latvia are that the planning process is implemented within the boundaries of one municipality without taking into account the larger boundaries of tourist destinations. The involvement of entrepreneurs has only been formal and major, large-scale investment projects have not been planned or implemented.

Sustainability, green growth and the European Green Deal principles are the cornerstones that should and will affect our lives. The aim of the paper is to provide possible improvements to higher education programmes to promote the implementation of the European Green Deal as a factor for changes in business. The research is based on investigations into the entrepreneurship students’ knowledge of the European Green Deal. A theoretical analysis of literature and policy documents were investigated to develop an appropriate questionnaire for the survey of Latvian university students. The research methods involve measures of central tendency and location, T-test, ANOVA and correlation analysis. The research results indicate that business curricula involve courses on Sustainable Development and universitiesʼ role in teaching the Green Deal because the students who hold experience in entrepreneurship report similar results if compared with students without experience in entrepreneurship. Students’ knowledge of the European Green Deal should be improved since there are a number of aspects where the answers were not correct. This, in turn, prompts the need to strengthen and diversify education, so that business transformation towards the Green Deal is successful. The curricula should be further improved, as it allows students to better understand EU and global trends in saving the planet and put the knowledge into practice in their companies.

Social enterprises, as an interdisciplinary form of business, often face problems that traditional enterprises and civil society organizations have already overcome: lack of legal framework, complex business models, business identity problems, lack of public awareness, lack of visibility and difficulty in accessing investment markets. The name ‘social entrepreneurship’ makes it clear that it is not easy to have a business oriented towards a social goal, because ‘social’ implies that the business is directed to the goal of reducing social problems and enhancing the quality of life, which, besides being expensive, is also a complex process. The purpose of the article is to reflect the challenges faced by representatives of social entrepreneurship in Latvia: before April 1, 2018, when this type of business was non-profit, and after, when the opportunity was given to establish a profit-making social enterprise. In order to achieve the goal, following tasks are set — to provide a theoretical explanation of social entrepreneurship, as well as, with the help of empirically obtained information, to reveal the challenges faced by representatives of social entrepreneurship in Latvia. According to interviewed informants, the main challenges for social entrepreneurs in Latvia are the lack of qualified employees, institutional cooperation and funding, which would allow organizations to effectively carry out their business; in addition, difficulties are caused by situations when financing is too complex or difficult to access, and social entrepreneurship lacks public support. Rather often, social entrepreneurs lack knowledge about business risks and how to plan their business in the long term.

Innovations are very important condition and tool for competitive entrepreneurship. To obtain more effective approaches, researchers are devoting deepened analysis for many factors influencing innovations and innovative activities indicating that there is an important influence on different sources of information on innovations — own company, co-operation with universities and business incubators, with research organisations. Empirical research results were based on survey results of entrepreneurs and on analysis of obtained survey results by use of descriptive statistics indicators confirmed that entrepreneurs in Kurzeme region biggest inspiration get in their own company as well as from suppliers of equipment, programs and materials but they have less influence on information about innovations from universities and other higher education institutions as well as private organisations, also research organisations.