The aim of the study is to analyse society's attitude towards globalization, increased immigration and multicultural dialogue emphasizing the importance of multicultural education. The investigation is based on the EU Comenius school partnership project 'Richness in Diversity' (No.: 07-LVA 01-CO 06-00167-2) where five EU countries (Latvia, Slovakia, Portugal, the Netherlands and Ireland) are involved. During investigation, a qualitative research has been done. The EU Comenius school partnership project 'Richness in Diversity' coordinators (teachers experts) were interviewed to discover their own experience and attitude towards globalization, migration, intercultural dialogue as well as their observations of their students' (aged 12-15) attitude and knowledge at the beginning of the project and dynamics - how changes their attitude when they have a possibility to visit a particular country and meet its inhabitants. The results show a positive progress of the teachers' and students' knowledge about the EU Comenius school partnership project 'Richness in Diversity' involved countries. During the project, mobilities students live in host families which give them an excellent opportunity to get introduced with the particular EU country's family, their everyday life, traditions and habits. It helps them better understand people from different cultures and learn to appreciate the culture diversity.

The socio-economic changes brought about by globalisation, the internationalisation and digitalisation of higher education, as well as the current demographic situation in Europe and Latvia, raise the issue of the competitiveness of academic staff in the context of multicultural higher education. The aim of the study is to provide a theoretical basis for the competitiveness of academic staff in the view of educational sciences, respecting the different trends and based on the conceptual approaches in personal/specialist competitiveness research. The following research methods were used: study, analysis and evaluation of scientific literature (theoretical research method); reflection of personal experience (empirical research method). As a result of the theoretical research, two trends for the substantiation of the concept of competitiveness in the educational sciences were identified. The first trend: the competitiveness of a person is substantiated through transfers from economic and management science, with a particular emphasis on specialist marketability and employability as a significant manifestation of competitiveness. The second trend: according to the new paradigm of competitiveness in educational sciences, the competitiveness of a human as a person and as a specialist is based on the perspective of pedagogy and psychology. The research results led to the conclusion that there are three conceptual approaches in the methodology of competitiveness research: 1) qualitative approach: identifies and lists competitive personality traits and qualities; 2) functional approach: describes the competitive behaviour of a person or specialist; 3) structural approach: competitiveness is substantiated as a complex combination of personal/ specialist qualities, identifying several structural components. All of these approaches are also characteristic to the research of competitiveness of academic staff. The following taxonomy should be respected in the substantiation of academic staff competitiveness: 1) substantiation of personal competitiveness; 2) substantiation of specialist competitiveness in the context of different industries; 3) the substantiation of the competitiveness of specifically academic staff in the context of the specifics of higher education.

The aim of the study is using systematic literature analysis method – literature overview – identify the factors, which affect the competitiveness of a higher education institution in the conditions of globalization. Qualitative methods, as well as systematic literature analysis method – literature overview have been used in the study. More than 6000 scientific articles were considered to choose 20 full text articles for in-depth analysis. Main conclusions and results – the systematic literature analysis method – literature overview is a convenient tool for systematizing, selecting and collecting information about the research subject, using author’s articles, which have already gathered key information from a number of researchers of a specific topic together; the competitiveness of higher education institution is influenced by the internal factors that are formed by the internal environment of the higher education institution and external factors that are formed by the external micro-environment and macro-environment influenced by the state policy; an analysis of the internal and external factors of an institution is important in order to create competitive advantages in a higher education institution.