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Winter prices for summer products on the example of apples in Spain, Poland and Latvia
2017
Hernik, J., West Pomeranian Univ. of Technology, Szczecin (Poland) | Grinberga-Zalite, G., Latvia Univ. of Agriculture, Jelgava (Latvia)
Apple trees are the most common fruit tree type in the EU covering 450 000 ha. At the global scale, the largest apple exporters are EU-27, China, Chile and the USA, but the largest importers – the EU-27 and Russia. In the EU and Russia, large volumes of apples are imported during the cold time of the year. The market for fresh fruit has traditionally been driven by price, but today’s market has become even more dynamic and consumers – more fastidious. The aim of the article is to identify the main determinants influencing prices of fresh fruits and indicate a range of differences between winter and summer prices of fruits based on the example of apples. The current research should be regarded as a ‘work in progress’, as it will be a part of more extensive research conducted in several EU countries and different times of the year. In the present research, the authors have used comparative analysis, which was based on theoretical literature studies, publications and statistical data available in EUROSTAT databases as well as statistical data aggregated by Spanish, Polish and Latvian market research institutions.
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