Sustainability, green growth and the European Green Deal principles are the cornerstones that should and will affect our lives. The aim of the paper is to provide possible improvements to higher education programmes to promote the implementation of the European Green Deal as a factor for changes in business. The research is based on investigations into the entrepreneurship students’ knowledge of the European Green Deal. A theoretical analysis of literature and policy documents were investigated to develop an appropriate questionnaire for the survey of Latvian university students. The research methods involve measures of central tendency and location, T-test, ANOVA and correlation analysis. The research results indicate that business curricula involve courses on Sustainable Development and universitiesʼ role in teaching the Green Deal because the students who hold experience in entrepreneurship report similar results if compared with students without experience in entrepreneurship. Students’ knowledge of the European Green Deal should be improved since there are a number of aspects where the answers were not correct. This, in turn, prompts the need to strengthen and diversify education, so that business transformation towards the Green Deal is successful. The curricula should be further improved, as it allows students to better understand EU and global trends in saving the planet and put the knowledge into practice in their companies.

Social enterprises, as an interdisciplinary form of business, often face problems that traditional enterprises and civil society organizations have already overcome: lack of legal framework, complex business models, business identity problems, lack of public awareness, lack of visibility and difficulty in accessing investment markets. The name ‘social entrepreneurship’ makes it clear that it is not easy to have a business oriented towards a social goal, because ‘social’ implies that the business is directed to the goal of reducing social problems and enhancing the quality of life, which, besides being expensive, is also a complex process. The purpose of the article is to reflect the challenges faced by representatives of social entrepreneurship in Latvia: before April 1, 2018, when this type of business was non-profit, and after, when the opportunity was given to establish a profit-making social enterprise. In order to achieve the goal, following tasks are set — to provide a theoretical explanation of social entrepreneurship, as well as, with the help of empirically obtained information, to reveal the challenges faced by representatives of social entrepreneurship in Latvia. According to interviewed informants, the main challenges for social entrepreneurs in Latvia are the lack of qualified employees, institutional cooperation and funding, which would allow organizations to effectively carry out their business; in addition, difficulties are caused by situations when financing is too complex or difficult to access, and social entrepreneurship lacks public support. Rather often, social entrepreneurs lack knowledge about business risks and how to plan their business in the long term.

Tourists’ environmentally responsible behaviour (ERB) in response to climate change is a topic that is becoming increasingly important during the Covid-19 pandemic as people’s values change. Tourism is facing an economic downturn and now is the time to prepare for a new upswing. Meanwhile, a new narrative is needed in response to climate change, as tourism is a net polluter of the environment. That is why tourist ERB studies are becoming more and more relevant in the world, including Latvia, too. The objective of this paper is to determine the ERB of tourists in response to climate change. The questionnaire included 30 research questions and generated 383 answers from respondents from the Vidzeme region of Latvia. Several research methods were used in the study: descriptive and correlation method, KMO and BARLETT’S, Cohen’s Kappa and Cronbach’s alpha tests, Exploratory factor analysis and Principal Components Analysis. The study found that the factors attitude, behaviour, awareness, control, environmental knowledge, experience and values influence tourists’ ERB; however, environmental knowledge and experience show a slight advantage. To direct the continuation of the research towards the creation of the tourism ERB model in Latvia.