Senala que la complejidad del sector agricola, y en particular la agroindustria rural, dada las multiples relaciones que establece con otros sectores de la produccion y el consumo, hacen necesario definir un enfoque mas adecuado para enfrentar la tarea de la comercializacion de los productos que genera dicha agroindustria. Destaca el enfoque denominado hacia el mercado, el cual considera, de manera inmediata, la incorporacion de elementos de mercadeo en la fase de planificacion de un sistema de comercializacion eficaz y eficiente. Explica que para establecer dicha planificacion, es basico que la actividad agroindustrial, aun en su ambito rural, asuma una accion mas integral respecto a como enfrentar un proceso productivo y como enfrentar la actividad del mercado. Esta vision integral implicara, en primer lugar, caracterizar el mecanismo de transferencia de los productos hacia sus consumidores finales. En este marco destaca una serie de aspectos a considerar, tales como: la eleccion de los mercados para la agroindustria (institucionales, convencionales, internacionales, alternativos, de autoconsumo); la eleccion del producto, determinacion de precios y, canales de distribucion

The purpose of this policy brief is to provide national and state-level policymakers, private sector investors, civil society and donors with an analysis of the rural economy of Mon State and pathways to improved prosperity for its population. The analysis is based on a representative survey (the Mon State Rural Household Survey 2015) of 1680 rural households, which comprise 73% of Mon State’s 2 million residents, and extensive interviews with farmers, traders, processors, local leaders and government officials.

To promote development, there is increasing need for activities and policies which generate and diversify income in rural areas. The starch industry in Viet Nam provides a good example of rural industrialization whereby low-value agricultural commodities such as cassava and canna are processed into high-value commodities such as starch to be used in a variety of food and non-food industries. Though this sector is relatively small, it has a high potential in terms of demand growth, poverty reduction, and income diversification in rural areas, particularly the less favored ones. The project had five main objectives: 1) to characterize the production and consumption of starch in Viet Nam; 2) to describe the marketing channels for the starch distribution system; 3) to identify the key policy issues related to the promotion of the starch industry as a strategy for rural industrialization; 4) to analyze the effects of alternative policy options for accelerating growth of the starch industry; and 5) to identify priorities for further research. The study found that growth in the starch industry has been dramatic. Over the past 10 years, the share of cassava used to process starch has grown about 250 percent, while average investment has increased by 78 percent each year. Most participants are new entrants (62 percent have entered since 1988), while industrial capacity has grown 8-fold between 1994 and 1997 alone. Moreover, the industry has strong linkages with rural development as many rural households become involved in processing through small enterprises. Rural households working as starch processors make more than twice the income of the average rural household. In turn, the industry drives increased cassava production. However, the industry faces several constraints to greater productivity: low levels of technology adoption by small operators who comprise the majority of producers; limited access to credit; the high cost of raw materials; and environmental degradation, as starch residue pollutes local water supplies. Based on an econometric analysis of key policy alternatives, the following policies were judged the most sound: research and extension activities to increase raw material (e.g. cassava) yield at the farm level, and to raise the quality of starch to compete internationally through appropriate institutions; and an increase in credit access for capital equipment investment, particularly among small and medium scale enterprises. Post-Production Research Network of International Development Research Center (IDRC), December 1998.; Donor report submitted to the International Development Research Center. December 1998

This paper begins by saying that the Production Education concept of Xavier University [Philippines] is designed to produce graduates who will go back to the rural areas as producers and as rural leaders. To achieve this difficult task of reversing or stemming the outflow of youthful talents from our rural areas requires that agricultural graduates be thoroughly grounded in the correct philosophy of man, a correct philosophy of land, and a clear understanding of how man's work or labor can clearly transform an unyielding land into a bountiful resource. The paper thus describes how the university-based organizational structures evolved to implement the basic concept mentioned above and that over time. The training widened its focus not only on university students but also on the small farmers from Mindanao [Philippines], and eventually on the small farmers of the Third World. Two such structures were discussed here: the Xavier University Extension Service and SEARSOLIN [Southeast Asia Rural Social Leadership Institute, Cagayan de Oro City, Philippines].