The usefulness of many forms of spatial studies relies on the nature of the topics under study. Geographers and urban planners have a long-lasting tradition of studying the data derived from spatial issues at regional and urban levels. Nonetheless, no standard has been offered so far on the provision of statistical results in the form of spatial units. Therefore, the results of the previous studies in this field have been influenced by the scale and zoning effects. The purpose of this study was to analyze the effect of scale and zoning on the spatial unit results. To this end, the rural areas located in the southern parts of West Azerbaijan province were selected. This study adopted the critical positivism approach and used quantitative data collection and analysis. Moreover, this research project was descriptive-analytical in terms of method and applied in terms of purpose.  The statistical population of the study included 1143 villages with an overall population of 418948 in 9 southern cities of West Azerbaijan province. The study was done using 8 indices of rural services, which were composed of 77 indicators in total. Then, the effect of scale and zoning on the results was analyzed. The results showed that the value of Moran’s statistic related to the overall index of rural service distribution level has been 0.39 at city, 0.06 at rural district level, and 0.05 at village level. Accordingly, the distribution of rural services has been clustered at the city level, but has been random at rural district and village levels. Moreover, the results of the rural services overall index was 15.09 at city level, 10.88 at rural district level, and 2.31 at village level. This shows that by changing the spatial unit scale, the results of the spatial distribution of services has totally changed. This finding is true for zoning, too; with a change in the zoning pattern, the results of spatial units have changed. These findings show that the nature of rural service distribution alters with the change in the scale and zoning models.