One of the policies that has been taken into account by many countries to develop sustainable tourism is the development of touristic towns and villages in a centralized manner and the prevention of haphazard, unplanned contractions that destroy environment, sociocultural context, and economic structure of the touristic attraction sites. This policy was enacted by the Iranian cabinet in 2017. The purpose of this study was to present a methodology to identify the spaces suitable for the development of touristic towns and villages. The study was applied in terms of purpose and descriptive-analytical in terms of methodology. As the input of the analytic model, the spatial territory of Mazandaran province was divided into 23007 spatial units, each covering 100 hectares. Then, the development of touristic towns and villages were evaluated and prioritized. In this article, the combined index of “the priority of the development of touristic towns and villages in Mazandaran province” was made by combining exploratory factor analysis and network analysis (F’ANP) based on 14 factors effective on the development of touristic towns and villages. The resulting map was then trimmed based on four control indices. The findings of the model showed that the three factors of “environmental potential and transportation infrastructure,” “the quantity and quality of serving the tourists,” and “tourism investment potential” are effective on the prioritization of Mazandaran province spaces in order to develop touristic towns and villages. The results of study demonstrated that the development of touristic towns and villages in this province is possible in the middle and eastern side of seashore, in limited areas in the eastern plains, and in the eastern and western mountainous lands.