Abstract: The aim of this study is to analyze the invigorating effect of the Way of St. James in the Galician rural areas. To do so, we have chosen as a territorial scope the 14 rural municipalities that the “French Way” crosses in this Autonomous Community. The utilized data come from the Bank of Municipal Data of Instituto Galego de Estatística (IGE). A double approximation on the impact of this route has been made: on one hand, we analyze the behavior of different socioeconomic variables during the last two decades in the selected municipalities. On the other hand, we examine to what extent a more favorable dynamic has been witnessed in similar rural territories that do not have access to this product. Although the results of the analysis should be taken as a first approximation, data point to the existence of a very moderate impact of the Way of St. James, in the sense that the development of tourism activities linked to the Way are not sufficient to reverse the demographic and economic decline of these rural areas.

Este estudo apresenta os principais resultados da análise de como habitantes de Alto Paraíso de Goiás estão buscando alternativas para o desenvolvimento sustentável do município, por meio da implantação, pela Embrapa, de projeto relativo ao resgate do café. A mineração e as atividades agropecuárias foram exercidas na região até os anos 60, quando a atividade principal passou a ser o turismo, a partir da criação do Parque Nacional da Chapada dos Veadeiros e da inauguração de Brasília. Em 2000, o fluxo de turistas decaiu devido a problemas relativos à saúde pública, acarretando estagnação da economia local. Nos últimos anos, produtores familiares despertaram para a existência, ali, de um café que pode ser comercializado em nichos de mercado de grãos especiais: orgânicos e de origem definida, e buscaram, na Embrapa, o desenvolvimento de projeto de pesquisa. O estudo na região revelou que por meio do desvelamento de valores - história, cultura e tradições - é possível estabelecer estratégia mais eficiente de busca de mercado, a partir da experiência revelada no trabalho concreto e na cultura dos produtores. E que o desenvolvimento rural deve ser buscado por meio do desenvolvimento de atividades da nova ruralidade e da aplicação de abordagem territorial de desenvolvimento. | This work presents main results of how inhabitants of Alto Paraíso de Goias are seeking alternatives to sustainable development through the implantation, by Embrapa, of a project about the rescue of coffee. Mining and farming activities were developed in the region until its main activity turned into tourism in 1960, with the creation of the National Park of the Chapada dos Veadeiros, and inauguration of Brasilia. In 2000, flow of tourists dropped due to problems related to public health, resulting in the stagnation of local economy. Over the last years, family producers woken up for the existence of a coffee that can be sold in niche markets for special coffees - organic and from defined origins - and counted on Embrapa to develop the research project. The study revealed that by unveiling values - history, culture and traditions -, it is possible to establish more efficient strategy for search in the market, from revealed experience in concrete job and producers culture. In addition, it revealed that rural development in that region must be sought through the development of activities of the new rurality and the implementation of a territorial approach.

Apresentam-se os principais resultados e discussões de dissertação de mestrado, cujo objeto é a experiência desenvolvida na Cachoeira do Poço Encantado, no município de Teresina de Goiás, considerando-o, metodologicamente, como manifestação singular da conformação atual da sociedade capitalista, que se apresenta de forma contraditória e dinâmica. Na construção do objeto perseguiram-se os seguintes objetivos: conhecer as estratégias implementadas e que conformam a cadeia do ecoturismo naquela localidade; compreender de que maneira os Kalungas estão inseridos nessa cadeia; refletir sobre a formulação e implementação de políticas públicas que contemplem as comunidades quilombolas no Brasil, e fornecer indicações quanto às perspectivas futuras. | The object of study in this research is the ecotourism experience developed in the Poço Encantado Waterfall located in Teresina de Goiás, in the Chapada dos Veadeiros region, Northeast of Goiás. It is a family business established since 1996 opened to public visitation which offers rural and ecological tourism. The activities developed there are also related to the territory of the biggest remaining community of quilombos in Brazil: the Kalunga community. In order to understand this object of study we attempted to attain the following objectives: a) To know the strategies that form and were implemented in the chain of ecotourism in the waterfall of Poço Encantado; b) To understand in what ways the Kalunga people are inserted within such chain; c) To reflect about the formulation and implementation of public policies which can benefit the Quilombolas communities in Brazil; d) To provide a plan concerning future perspectives. In this research, we chose the single case study as a methodological resource. We consider the Poço Encantado Waterfall to be a unique manifestation that must be contextualized and part of the present capitalist society which presents itself in a contradictory and dynamic way. The purpose of this research is to contribute in the agribusiness field. This business proposition is to analyze and point out immediate and viable ways to change the approach and strategies in the activities involved along the productive chains.