Many modern cities have strongly invested in the sustainability of their urban water management system. Nordic cities like Stockholm or Copenhagen are amongst pioneers in investments towards integrated urban water management. However, cities can never be fully self-sufficient due to their dependency on external (water) resources. In this paper, we quantify this water dependency with respect to food consumption in nine cities located in the five Nordic countries (Sweden, Denmark, Finland, Norway and Iceland), by means of the water footprint concept. Detailed urban water footprint assessments are scarce in the literature. By analysing national nutrition surveys, we find that urban food intake behaviour differs from national food intake behaviour. In large Nordic cities people eat generally less potatoes, milk products (without cheese), meat and animal fats and they drink less coffee than outside city borders. On the other hand, they generally eat more vegetables and vegetable oils and they drink more tea and alcoholic beverages. This leads consistently – for the six large Nordic cities Stockholm, Malmö, Copenhagen, Helsinki, Oslo and Reykjavik – to slightly smaller food related urban water footprints (−2 to −6%) than national average values. We also analyse the water footprint for different diets based upon Nordic Nutrition Recommendations (NNR) for these cities. We assessed three healthy diet scenarios: 1) including meat (HEALTHY-MEAT), 2) pesco-vegetarian (HEALTHY-PESCO-VEG) and 3) vegetarian (HEALTHY-VEG). This shows that Nordic urban dwellers 1) eat too many animal products (red meat, milk and milk products) and sugar and drink too much alcohol and 2) they eat not enough vegetables, fruit and products from the group pulses, nuts and oilcrops. Their overall energy and protein intake is too high. A shift to a healthy diet with recommended energy and protein intake reduces the urban WF related to food consumption substantially. A shift to HEALTHY-MEAT results in a reduction of −9 to −24%, for HEALTHY-PESCO-VEG the reduction is −29 to −37%, for HEALTHY-VEG the reduction is −36 to −44%. In other words, Nordic urban dwellers can save a lot of water by shifting to a healthy diet.

Iran’s focus on food self-sufficiency has led to an emphasis on increasing water volumes available for irrigation with little attention to water use efficiency, and no attention at all to the role of consumption and trade. To better understand the development of water consumption in relation to food production, consumption, and trade, we carried out the first comprehensive water footprint assessment (WFA) for Iran, for the period 1980–2010, and estimated the water saving per province associated with interprovincial and international crop trade. Based on the AquaCrop model, we estimated the green and blue water footprint (WF) related to both the production and consumption of 26 crops, per year and on a daily basis, for 30 provinces of Iran. We find that, in the period 1980–2010, crop production increased by 175%, the total WF of crop production by 122%, and the blue WF by 20%. The national population grew by 92%, and the crop consumption per capita by 20%, resulting in a 130% increase in total food consumption and a 110% increase in the total WF of national crop consumption. In 2010, 26% of the total water consumption in the semi-arid region served the production of crops for export to other regions within Iran (mainly cereals) or abroad (mainly fruits and nuts). Iran’s interprovincial virtual water trade grew by a factor of 1.6, which was mainly due to increased interprovincial trade in cereals, nuts, and fruits. Current Iranian food and water policy could be enriched by reducing the WFs of crop production to certain benchmark levels per crop and climatic region and aligning cropping patterns to spatial differences in water availability and productivities, and by paying due attention to the increasing food consumption per capita in Iran.

Water is the most essential resource for food production and socioeconomic development worldwide. Currently, industry and agriculture are the most water consuming activities, creating high levels of pollution, and intensifying the scarcity of water especially in arid regions. The term “hydroSOStainable products” has been used to define those foodstuffs grown under irrigation strategies that involve optimized water management. A study to understand how consumers perceive options to save water in the food chain and how to identify the water sustainable products by a logo, was conducted in Brazil, China, India, Mexico, Spain and USA, with 600 consumers per country. In all countries, consumers think that the food categories in which it is possible to save the most water are those linked directly to agricultural products: (i) “grains and grain products” and (ii) “vegetables, nuts and beans”. Also, consumers do not associate processed products, such as snacks, with high water consumption, even though they come from agricultural products such as grains and require more processing. The logo was positively rated by consumers, especially by young generations. There is a need to properly inform consumers about water sustainability to gain their confidence in the hydroSOS logo.