The article reveals difficulties to make managerial decisions as to optimization of recreational objects’ location considering economic and technological parameters of an impact with application of fuzzy modelling. The authors propose methods of evaluation of alternative variants of managerial decision making applying programs of Mathcad with the further prospect of choosing alternatives.

Solution of ecological problems is an urgent and extremely important task at the present stage of social economic development of Ukraine. Unreasonably high degree of economic (mostly agricultural) reclaiming of area causes spreading and intensification of degradation processes in ecosystems. Conservation of lands, including the one carried out by means of foresting of degraded lands, is the principal way to renature environment. The article concerns an issue of land conservation in the context of ecosystem services of forests. The aim of the article is to assess the economic value of ecosystem services of forests in case of land conservation. To achieve the aim the authors developed a classification system of ecosystem services of forests according to their functional purposes; provide the calculation of prospective economic value of ecosystem services while foresting of a land plot with heavy eroded soil. The research was carried out using system, monographic and abstract-logical methods. The integral evaluation of prospective ecosystem services of forest in case of foresting of degraded land resulted in: minimum – 5. 07 thousand UAH per 1 ha in a year, maximum – 35. 91 thousand UAH per 1 ha in a year. The calculation of economic costs of ecosystem services should be applied for assessment of the economic value from protection of nature-protective areas as well as implementation of economic stimulation for land conservation.

The article describes aspects of maximum application of economic potential of land resources as an economic category for territorial organization of production. The author has analysed indicators of estimation of efficiency of economic potential of land resources on the territory of the region, where volume of gross output of agricultural production is considered a principal one.