Shrimp marketing in Minhhai Province, Mekong Delta, Vietnam, 1992
1993
Luu-Thanh Duc-Hai
Shrimp marketing channels in Minhhai province consisted of several market group participants such as 1.) shrimp farmers, 2.) village buyer-seller, 3.) village private store, (4.) district private store, 5.) assemblers/wholesalers, 6.) government buying store, 7.) domestic retailers, 8.) processors and 9.) exporters. The private store in the district controlled the highest raw shrimp supply in the market (71.7%) the next was private store in the village (53.4%) and the smallest share in the market was domestic retailer (0.1%). Shrimp processors incurred the highest marketing cost amounting to 8,344.23 DVN/kg. More than 80% of such cost was contributed to processing cost items and 75% of it was in terms of cash cost. The second largest marketing cost was attributed to exporters which is 3,267.2 DVN/kg. Almost that cost was in terms of selling cost (67.89%). Transportation cost was determined as an inefficient cost item since Minhhai exporters could not export directly at Minhhai Port but had to transport shrimp product to Saigon port with more than 400 km distance. Furthermore, marketing cost of government buying store was considered as highly inefficient as compared with other private shrimp buyers. On the other hand, private store in the village and district was evaluated to have the highest efficiency on cost of marketing services. For all shrimp traders who operated with raw shrimp products, private store in the district had a highest degree of economic efficiency on shrimp business. On the other hand, government buying store had the lowest degree of efficiency on shrimp business with profit as percentage of gross margin was lowest and marketing cost as percentage of gross margin was highest
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