The main point of purchase of basic foodstuffs and detergents
2001
Kozak, A.
How familiar are consumers with Hungarian retail chains and what image do they project? These were the questions that recent studies by GfK Market Research aimed to answer. We are launching a new series of articles, trying to give our readers an overview of market research findings and analyse the market position of different types of retail outlets.
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Información bibliográfica
Este registro bibliográfico ha sido proporcionado por National Agricultural Library and Documentation Centre