The IT strategy of the Eu-ki Corporation
2001
Itoh, T. (Eu-ki Corp., Tokyo (Japan))
It is expected that the circumstance where the Japanese farmers will have to have a hard time might last due to the increase of import of agricultural products and the decrease of the domestic market price of them. Under that, our company has applied a high-touch IT system to the traditional agricultural market. By way of it, a farmer by him/herself may put his/her own product into the virtual mall outside of "middle-man basis" distributions. Additionally, he can take advantage of the IT communication with his/her customers to explain the method of producing, details of his/her farm, and local culture and nature. A new role model revitalizing Japanese agriculture to step into promoting Japanese self-sufficient rate could be sufficient to our scheme.
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