Using the Contingent Valuation Method for ex ante service innovation evaluation
2006
Notard, S. | Gios, G. (University of Trento, Trento (Italy). Department of Economics) | Paletto, A.
In this paper we focus on service innovations that arise from a potential monetary value being put on forest functions that, up to now, have hardly been exploited from an economical point of view (i.e. tourism, recreation). We present a possible model for the ex ante evaluation of those innovations that aim to provide a potentially useful tool in helping forest owners and other actors involved, and to ascertain whether a successful innovation in another productive sector could meet with equal success in the forestry sector. Contingent Valuation has been put forward as an example of one such possible evaluation tool. The usefulness of this method in evaluating service innovations associated with tourism-recreational forest functions is discussed.
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