The consumer's ecological consciousness versus rural people's style of life
2007
Wielewska, I. | Sikorska, D.
In the aspect of the contemporary huge ecological threat, ecological consciousness is very current. The most essential is developing the conviction of educational and social desirability and reasonability (Ziolo I., 2002). The common knowledge is the essence and it forms social consciousness that is modified. Ecological consciousness is a part of social consciousness that influences a lot of factors. One of them is the level of consumerism that is friendly for natural environment. Consumerism becomes one of the most important factors of the present ecological crisis. The tendency of widespread material consumption is far bigger than absorption possibilities of environment and brings gradual environmental destruction. Therefore, consumers' ecological consciousness should be reshaped and the influence of material consumption on their decisions and style of life should be changed. The obligatory change in relation to natural environment which should be done according to sustainable development without nature degradation is possible only by education simplifying the choice of positive implications.
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