[Application of the analysis Pareto for revealing of the most important factors of demand of the population on fresh vegetables]
2008
Attakhir, M., Belarus State Economic Univ., Minsk (Belarus)
Effective selling of vegetables is the major direction of increase of financial stability of commodity producers. In process of formation and development of market attitudes the problem of realization of production more and more becomes complicated, as in conditions of search of solvent partners in sphere of selling, a choice of the channel of distribution before manufacturers of vegetable production also there is a problem not enough the studied demand of the population for vegetables. There is a necessity of careful research of influence of the most important factors of demand of the population on fresh vegetables. With the purpose of studying of quantitative and qualitative characteristics of a consumer demand for fresh vegetables in Minsk, and also definitions of potential commodity niches and possible directions of development of commodity conducted networks regarding realization of fresh vegetables interrogations of 100 respondents has been done. Analysis Pareto which allows to range factors on importance depending on their influence on frequency of purchase of vegetables is applied to revealing the most essential factors influencing frequency of purchase of fresh vegetables
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