Behavior of media exposure and utilization of Muslim media by Muslims in Ladkrabang area | พฤติกรรมการเปิดรับข่าวสารและการใช้ประโยชน์จากสื่อมุสลิมของมุสลิมในเขตลาดกระบัง
2009
Thanomnuan Srihakulang(King Mongkut's Institute of Technology Ladkrabang, Bangkok (Thailand). Faculty of Agricultural Technology) E-mail:[email protected] | Preimjit Hwangkhem(King Mongkut's Institute of Technology Ladkrabang, Bangkok (Thailand). Faculty of Agricultural Technology)
This study aims to study behavior of media exposure and utilization of Muslim media by Muslims in Ladkrabang area through random sampling using Quota in total of 302 people. From the study, it is found that in majority they are female between 11-20 years old of age, graduate with High school degree. From the media exposure behavior from Muslim press, it is found that they mainly choose Kampong Newspaper and they read the newspaper every month or almost all of the newspapers. The newspaper's content can be applied with daily life at high level. In exposure for Muslim radio media, it is found that they mainly listen to Sasanu (AM 1251 MHz) for 1-2 days a week. The listening can enhance their religion knowledge at high level. The television program mainly viewed is Romdon Night Program. The frequency of viewing is 1-2 days a week. The internet media mostly exposed is Thai Muslim Website, for 1-2 days a week. Both television and internet are information source that is highly used in learning. The problem of media exposure behavior in general is in medium level and it is found that the television media faces the most problem. The utilization of Muslim media is at medium level and the press is mostly utilized.
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