The innovative food in the view of consumers and producers
2011
Kowalczuk, I.,Szkola Glowna Gospodarstwa Wiejskiego, Warszawa (Poland). Katedra Organizacji i Ekonomiki Konsumpcji
Completed researches have proven the diversion between consumers expectations and the market offer as far as the innovative food products are concerned, especially in such areas as significance of criteria characterizing the approach target, trends of product innovativeness and new product price level. Higher correspondence between expectations and the market practice has been reported for selling spots and ways of communication, however even in those areas some divergences were identified
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