Cultural identity and media coverage | Културна идентичност и медийно отразяване
2012
Krusteva, L., Sofia Univ. St. Kliment Ohridski (Bulgaria)
The various aspects of cultural heritage and their media coverage are analysed in a case study, based on material excerpted from 9 dailies and 3 weeklies covering the last five years and thematically classified in four groups. The present paper focuses on only one of these groups, namely the cases revealing the deficit in communication concerning the barbarous destruction of valuable archeological findings, due to the lack of adequate policy on the part of the corresponding institutions, particularly in the cases of obvious conflicts of interests (the investors’ interests in particular) on the one hand, and on the other, the passivity of the media with regards to the discussion of these problems (for example, the “slippery” cases of private collections and museums, the difficulties the respective institutions have concerning the preservation of the old Black Sea settlements of Sozopol and Nesseber, included in the UNESCO list of places of important cultural heritage, the ancient Roman amphitheatre and the Yablanski house in Sofia, and many others.). On this basis the thesis of media civilization anomie is developed. The major conclusion is that the remarkable historical heritage is not as yet properly used as a tool for enhancing the national and regional self-confidence, with a view to improving the image of the Balkans as an attractive tourist destination and its role in European civilization.
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