Market development potential for hot chilli peppers.
1994
Miles K.A.
The rise in consumer demand for hot and spicy foods has meant a doubling in imports of chillies over the past four years. If Australia follows United States trends, the total chilli industry could grow to be worth around 30 million Australian dollars, making the industry a significant one. The book assesses the market potential for Australian grown hot chilli peppers in the domestic and international markets. Topics covered include the potential of different varieties and forms of chillies; international markets for chillies; market competition; production issues; and price and non-price competitive factors.
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