Blue ocean strategy for Romanian wine market
2011
Manole, V., Academy of Economic Studies, Bucharest (Romania). Faculty of Agrifood and Environmental Economics | Boboc, D., Academy of Economic Studies, Bucharest (Romania). Faculty of Agrifood and Environmental Economics | Lădaru, G.R., Academy of Economic Studies, Bucharest (Romania). Faculty of Agrifood and Environmental Economics
Is a long history of fierce competition between wine companies, fighting for a better market share, trying to differentiate itself from the rest of firms. In today’s overcowed economy, competition results in the appereance of a red ocean, where rivals struggle to capture a return on increasingly limited. Try using new element introduced to provide an easy product to be consumed at any time and does not assume possession of specific information, so the buying decision should be made easily. The new product will have a fresh taste, refreshing, slightly pungent, like champagne.
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