Consumer perception and willingness to pay for the welfare of livestock during long-distance transportation
2013
Gebska, M., Warsaw Univ. of Life Sciences (Poland)
The aim of this paper was to determine the level of awareness of consumers in terms of welfare of farm animals during long-distance transportation, and to examine the expectations of consumers in this regard. The research includes a survey. The sample consisted of 280 randomly selected consumers from Mazowieckie province. The research results indicate that the price was one of the main criteria determining the selection of meat and meat products. It was found that Polish consumers did not pay attention to the conditions or level of welfare of farm animals during long-term transportation when making decisions with regard to the purchase of meat.
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