An Anlaysis of Cosumers Perception on Developing and Cultivating GM Agricultural Products
2015
Hwang, Y.J., Korea Rural Economic Institute(KREI), Seoul, Republic of Korea | Han, J.H., Sunchon National University, Suncheon, Republic of Korea | Lee, K.I., Korea Rural Economic Institute(KREI), Seoul, Republic of Korea
The purpose of this study is to analyze consumers perception on developing and cultivating GM agricultural products domestically. Double probit model is used to find the factors which affect consumers perception simultaneously. The main results are as follows; Firstly, consumers with higher confidence level on food safety and with higher knowledge on GMO tend to assent to the necessity of developing GM agricultural products domestically. Also, consumers who are familiar with GMO-related domestic situation have higher probability of supporting the domestic development of GM agricultural products. Secondly, consumers with higher concern on GM technology have higher probability of having negative opinion on the domestic development. Also, older people and low income people usually are more negative for the necessity. Thirdly, consumers with higher confidence level on GMO-related government policy and with more knowledge on GMO tend to assent the domestic cultivation of GM agricultural products which is similar to the results for consumers perception on GMO domestic development. Finally, consumers who are worried about unpredictable future risks of GMO tend to oppose the domestic cultivation. Thus, it can be concluded that since consumers knowledge level on GMO acts as key factor on consumers perception on developing and cultivating GMO domestically, it is necessary to provide consumers with objective and accurate information as a part of government's risk communication strategy on GMO.
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